The Christmas season is the most important time of the year (for most people). You’ll see people shopping for new stuff – either for themselves or their loved ones. Arguably, women do the most significant shopping in seasonal times; hence, Robinson, a fashion and beauty store in Dubai, collaborates with Emirates Woman Magazine, in view to organize a trunk show where they’ll showcase new Ethereal Reflection collections. In this show, women will be exposed to a variety of impressive collections so that they can update their wardrobe. This event is meant for the elite women, and the attendance was strictly on invitation.

Actually, the event took place on a Wednesday. Prior to the start of the showcase, different teams were working on various corners to set up the arena and simulate a perfect atmosphere for the event. It was an auspicious fashion trunk show, and the guests must be treated with “high-taste.” The Iva Events team were hands-on assembling and setting up various elements for the success of the event. Cocktail tables were assembled and covered with silk silver table cloths – white chiffon ribbons were tied into bows to add a feminine touch to the décor as this was going to be a “women-only” fashion show. Also, silver floral wreaths were dropped on the tables with silver candles in the middle.

To ensure that everything is well in place, the Iva Events team collaborated with the catering team all through the event (from the preparation times to the end of the showcase). The fashion showcase featured styles from top brands and designers such as Zeena Zaki, Marmar Halim, Carolina Herrera, and Aspinal of London.

A total of 50 guests (women) were invited to this exclusive Fashion Showcase. At the start of the showcase, these high-esteemed guests were served fresh juices as they awaited the tasty food that would be served during the course of the event. The waitresses went back and forth to ensure that every woman in attendance gets all the refreshments meant to be given to her. The event was stipulated to last for three hours. However, it seemed like time went very fast, and soon it was already 6 pm; so, the women guests were taken to a tour, exposing them to a variety of high-class fashion gears and features. Popular makeup artists and gorgeous models were at the event to see that the collection showcase was successful. Robinson’s store boasts of exquisite curated collections from over 260 international and regional brands. Obviously, they’ve got you covered from head to toe with luxury fashion gears.

All through the fashion showcase, the women in attendance were all smiling and happy. It was obvious they loved everything that’s happening. Thanks to Iva Events, the Ethereal Reflection Collection showcase by Robinson Store in collaboration with Emirates Woman Magazine was a big success, and everyone in attendance was satisfied. 

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