The “utmost wish” of event planners is to deliver successful events that meet with the client’s needs, as well as satisfy the entire guests. However, without proper preparations and understanding of the secrets to planning auspicious occasions, the event planner may not achieve this “utmost wish.” Hence, here are handy tips for planning successful events in Dubai.
1. Planning Phase
A popular saying goes, “when you fail to plan, you plan to fail.” This applies to event planning in Dubai. If you do not sit down to plan the event and make notes on the things that would be used/done on that day, you’ll certainly keep running helter-skelter and won’t achieve a successful event. There are two ways to plan an event in Dubai: strategic planning and operational planning.
This planning phase aims to craft tactical models for the event, considering the details of your client’s brief. When you already know the aim/objective of an event, you can decide on the right team to work with on that day. Make sure you work with KPIs to help track the flow of events.
Operational planning simply means to focus on the functional aspects of the event, such as the venue, and concept(s). Choosing the right venue can be a daunting task, but it is one of the most essential parts of planning an event.
2. Execution Phase
At this stage, the planning has already been done, and so you’re going to execute the plan. This is a sensitive stage in planning an event as you are already at the venue trying to bring your predefined plan(s) to live. Here, you send out your team(s) to take responsibility for their roles and assignments, as stipulated in the event plan. Everyone needs to be agile and flexible – you may need to change some things in the plan due to some possible sudden changes the client may request.
3. Assessment Phase
This is the final phase – at this phase, the client and attendees of the event will assess your performance and leave comments. If you got good feedback from many people who attended the ceremony/occasion, then you actually planned a successful event. Nevertheless, you need to assess your team’s performance and see if there is a need for improvement.
Also, take note of the pitfalls during the course of the event, analyze the causes of the pitfalls, and make sure you avoid them when planning another event. You should ask yourself a lot of questions, as well as ask the client how he/she felt about the whole ceremony. All these are to understand the areas you may need to improve and the things you never do when executing another event.
Literally, the more events you plan and execute makes you keep learning and improving on many sides. Thus, you will gradually become a professional event planner.
In summary, these three points discussed here are the key tips to planning successful events in Dubai.